Volkswagen’s U.S. name change to ‘Voltswagen’ was April Fool’s marketing prank: source

German automaker Volkswagen will not be modifying the name of its U.S. functions to Voltswagen of The us after all.

The news, which appeared to leak out on its U.S. media web page Monday and was formally introduced in a press release Tuesday, was component of an elaborate April Fools’ Day joke to increase recognition about the company’s all-electric ID.4, in accordance to a human being common with the ruse.

The corporation is envisioned to challenge a abide by-up announcement detailing the promoting approach by Wednesday morning, this person stated, asking not to be named. The Wall Avenue Journal claimed the prank earlier Tuesday, citing a Volkswagen spokesman in Wolfsburg.

An unfinished variation of the preliminary press release went out briefly on VW’s U.S. media newsroom web-site Monday early morning before it was taken down. Media stores, such as CNBC, described it as news soon after it was confirmed by unnamed sources in just the company, who seemingly lied to quite a few reporters.

The release mentioned the title improve is envisioned to acquire effect in Might and called the modify a “community declaration of the firm’s long run-forward financial commitment in e-mobility.” It said Voltswagen will be placed as an exterior badge on all EV styles, with gas cars acquiring the firm’s iconic VW emblem only.