Toyota Grand Highlander expands hybrid crossover lineup

2024 Toyota Grand Highlander


CHICAGO — Toyota Motor is expanding its phase-major, a few-row crossover lineup with the new 2024 Grand Highlander, which includes two gasoline-powered hybrid offerings.

The automaker disclosed the auto as a larger sibling to the Toyota Highlander midsize SUV/crossover on Wednesday night time. It is more time and wider than the Highlander and provides 13.2 cubic feet of extra cargo volume, in accordance to Toyota.

The automobile is the newest example of automakers attempting to go even larger and take a look at their pricing electricity as consumers shell out history quantities on new cars. The ordinary rate compensated for a new automobile to get started this year was virtually $50,000, as automakers prioritize large-close styles in excess of entry-level types amid ongoing, yet bettering, provide chain issues.

Toyota did not announce pricing for the Grand Highlander, however analysts count on it to be higher than comparable common types that start off concerning $36,000 and $51,000. It will be available in 3 trim degrees when it comes in dealerships this summer.

2024 Toyota Grand Highlander


The normal value compensated for the present Highlander was far more than $46,600 — $48,801 for the hybrid — for the duration of the fourth quarter of previous calendar year, according to Edmunds.

The Grand Highlander provides to the increasing three-row midsize crossover segment in the U.S., which has expanded from 12 nameplates in 2018 to 16 vehicles for 2023, like the Grand Highlander, Edmunds reports. Other new additions include the Jeep Grand Cherokee L, the Hyundai Palisade and the Kia Telluride.

The Grand Highlander will compete in opposition to those people automobiles as nicely as the Ford Explorer, Chevrolet Traverse and other common more substantial midsize SUVs/crossovers. This sort of cars have grow to be ever more popular — with sales up 4% from 2018 to 2022 — as People have moved away from big sedans and other autos.

Ivan Drury, Edmunds’ director of insights, stated shoppers are progressively hunting at a few-row crossovers as alternate options to minivans, which are ergonomic but have faced stigmas of currently being uncool.

“All people needs a minivan but no person wishes to acknowledge it,” he explained. “Men and women want 3rd rows even if they never use it.”

2024 Toyota Grand Highlander


The Grand Highlander was exposed in relationship to this week’s Chicago Vehicle Present. Quite a few auto makes this kind of as Jeep and Volkswagen are anticipated to expose specialty styles that will probable push up prices.

The Grand Highlander, when bigger than the normal Highlander, will be smaller sized than Toyota’s Sequoia SUV, which is manufactured through a truck-centered, or “overall body-on-frame,” approach. That assembly gives better utility but considerably less on-road convenience than a “unibody” process used for vehicles and crossovers like the Highlander styles.

“The recent Highlander is a little little bit more compact than the Palisade or the Traverse,” mentioned Stephanie Brinley, principal automotive analyst at S&P International Mobility. “You’ve got obtained place for this. It’s also not as ‘truckie’ as the Sequoia.”

The Highlander was a person of Toyota’s ideal-promoting automobiles last yr, at virtually 223,000 automobiles bought. It was only outsold by the Toyota RAV4 small crossover and Camry sedan. Brinley does not hope the Grand Highlander to be a significant volume merchandise, but explained it “rounds out” Toyota’s crossover lineup and provides prospects far more selections.

Edmunds reviews the Highlander was the ideal-marketing three-row midsize crossover/SUV in the U.S. very last calendar year, beating out the Ford Explorer, Grand Cherokee L and Toyota 4Runner. It really is also 1 of the most cross-shopped autos by individuals in the segment, in accordance to Edmunds.

2024 Toyota Grand Highlander


Toyota suggests the Grand Highlander will offer you a suite of energetic security and advantage attributes as very well as 13 cupholders and seven USB-C charge ports throughout the vehicle’s a few rows.

The SUV will be offered with a few distinct engines, like two hybrids — location it aside from quite a few of its top rated rivals. The entry-level four-cylinder turbo fuel engine and V6 hybrid are currently readily available on the Highlander. The major-finish V6 Hybrid MAX will make 362-horsepower and 400-pound toes of torque, Toyota explained.

The hybrid Grand Highlanders abide by Toyota’s general approach of providing a combine of common fuel engines, hybrids and all-electric vehicles as it pushes toward carbon neutrality by 2050.

“This three-row product usually takes the Highlander legacy to an completely new house even though also maintaining our assure to deliver on electrification,” Lisa Materazzo, group vice president of Toyota marketing, mentioned in a release.

Toyota’s U.S. vehicle lineup incorporates 10 hybrids, two plug-in hybrid electric powered cars and the all-electric bZ4X and the fuel cell-driven Mirai.

The Japanese automaker has been criticized by some buyers and environmental teams for not shifting to all-electrical motor vehicles extra promptly. The firm has argued that not all buyers will move to EVs at the similar time and that it can make dozens of hybrids with the very same amount of money of carbon emissions as one particular all-electric powered vehicle.

Toyota ideas to commit around $70 billion in electrified cars, which includes $35 billion in all-electric powered battery systems, over 9 years. It options to provide about 70 electrified versions globally by 2025.

Toyota — the world’s greatest automaker — programs to sell about 3.5 million all-electric autos every year by 2030, which would sum to only a 3rd of its recent yearly revenue.