So here’s the deal with those weird Demon leprechaun teasers

Just like the original Demon launch, the Dodge Challenger SRT Demon 170 received a campaign of cryptic teasers in the lead-up to the reveal. And correct from the start, we have been all a little bit baffled as to why some nightmare-fueled leprechauns had been suitable at the centre of them. So we asked Tim Kuniskis, the head of Dodge, what the deal was. Turns out, they seriously have been nightmare-fueled.

Seemingly, at some stage throughout the progress procedure and getting shut to when it would be time to place collectively publicity for the motor vehicle, he experienced a undesirable aspiration centered all around leprechauns. And, very well, he kinda went with it. He introduced it up, and managed to figure out how to connect the Demon 170 with scary leprechauns with the help of the workforce.

The connections truly make some perception. The automobile has a type of evil, mischievous character. It’s manufactured wilder with alcohol (see the teaser with I.V. drip). Leprechauns are usually involved with alcohol. Leprechauns are also very quick. And with a expose proper near St. Patrick’s Working day, it all will make a bit of sense. Strange feeling, but sense however.

Possibly way, we’re glad the 170 is below, and we can’t wait around to travel a single.