Arnold Schwarzenegger and Salma Hayek Pinault star as the Greek gods Zeus and Hera for BMW’s new Tremendous Bowl advertisement for the iX electric SUV.
BMW
Arnold Schwarzenegger and Salma Hayek Pinault star as Greek gods in a 60-second Super Bowl advert for BMW’s new iX electrical car.
The ad capabilities the previous California governor and actor as Zeus, god of the sky and king of the historical Greek gods. Hayek is Hera, goddess of gals, marriage, family and childbirth.
The two make a decision to retire from their positions and shift from Mount Olympus – residence of the gods in Greek mythology – to Palm Springs, Calif.
Hera appears to be altering to daily life in the human world just fine, but Zeus has hassle dealing with mortals and his new mundane lifetime. He begrudgingly utilizes his powers to help other individuals demand electrical units when acquiring challenges managing a microwave and the electric power in his residence.
Which is in which the BMW iX, which arrives in U.S. dealerships subsequent month, comes into enjoy. Hera gifts the electric SUV to Zeus as he’s about to take their tiny unicorn for a wander. The auto recharges Zeus’ electrical power and the two travel absent in the motor vehicle singing the 1980s hit “Electric Avenue” by Eddy Grant.
The advert marks the initially time considering that 2015 that BMW will publicize for the duration of the Tremendous Bowl. Again then, BMW also advertised a new EV and featured the Eddy Grant track but featured “Nowadays” hosts Katie Couric and Bryant Gumbel.
The new promo was developed by San Francisco-based agency Goodby Silverstein & Companions.
It will air for the duration of the third business split of the initially quarter of the match Sunday, but BMW introduced it online Tuesday. Listed here it is: