Rolls-Royce launches ‘most ambitious’ car it’s ever created

Detail of the new Rolls-Royce Boat Tail on May 27, 2021, unveiled by Rolls-Royce CEO Torsten Muller-Otvos at the House of Rolls-Royce in Goodwood, West Sussex, England.

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Rolls-Royce Motor Autos on Thursday unveiled the Boat Tail, a luxurious auto model it has dubbed “the most bold motor motor vehicle ever created.”

The Boat Tail is a 4-seat vehicle, measuring just about 5.8 meters (19 ft) extensive, with the rear of the car formed like a yacht deck. Only three will be produced, and the value of the automobile is not being publicized. 

The new product arrives as Rolls-Royce launches a new division within its organization, Coachbuild, an invitation-only method that will allow the carmaker’s most significant-end clientele to fee one of a kind cars and trucks.

Each Boat Tail has been customized to its purchaser, who collaborated with designers for four decades on the automobiles under the Coachbuild program.

A lot more than 1,800 new sections had been created for the Boat Tail, every single of which has luxurious features these kinds of as double fridges for vintage champagne and bespoke timepieces which can be worn or inserted into the car to be applied as its clock. 

Describing it as a “attractive, outstanding auto,” Rolls Royce’s CEO Torsten Müller-Ötvös said that the customer was involved in “just about every phase of the journey” and that the generation of these kinds of bespoke vehicles was a “dollars can not obtain experience.”

“It truly is one thing incredibly exceptional and (a thing) only quite chosen individuals could possibly be equipped to do,” he informed CNBC’s Joumanna Bercetche, adding that, by its character, the Coachbuild division would be a modest part of the company’s overall business enterprise.

“That is a incredibly, really tiny part of our company and which is for incredibly great good reasons … Our notion is to possibly area a Coachbuild challenge each individual 2nd yr, commissioned by a picked shopper.”

Element of the Rolls-Royce Boat Tail on May well 27, 2021, unveiled by Rolls-Royce CEO Torsten Muller-Otvos at the Property of Rolls-Royce in Goodwood, West Sussex, England.

Jeff Spicer | Getty Illustrations or photos Entertainment | Getty Pictures

“We’re not conversing listed here any volume or quantities – that would be a contradiction to that concept. We want to see that extremely, extremely special consumers are hand-picked, I will have to say they are hand-picked by me in individual, as we want to know with whom we are heading on these kinds of a journey.”

He said purchasers would will need to convey their possess “enthusiasm, engagement and the time” required to do a collaboration with the carmaker.

Rolls-Royce mentioned on Thursday that its future Coachbuild task was underway, but particulars are not nevertheless remaining exposed.