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Rivian SEC filing mentions selling $10,000 autonomous software

Jeff Lincoln October 6, 2021

Rivian Automotive, Inc. lately filed Kind S-1 with the Securities and Trade Commission on the way to the automaker’s original general public presenting. The first, popular takeaway from the paperwork targeted on Rivian’s $994 million reduction so much this yr and its 48,390 reservations for the R1T pickup and R2S SUV in the U.S. and Canada. Rivian Community forums, as a single would anticipate, went further into some of the S-1 facts. In just one part, it uncovered Rivian’s estimates of life time revenue (LTR) for its commercial and consumer cars, currently being $64,600 for every automobile for the previous and $67,900 for the latter. 

Portion of the client revenue could appear through what Rivian calls the “possibility from software program.” Underneath that umbrella, Rivian would market autonomous driving ability to non-public customers for $10,000, and could make an additional $5,500 in excess of 10 yrs of membership profits for “infotainment, connectivity, diagnostics, and other services.” That functions out to practically $46 for each thirty day period. 

Rivian’s currently set the hardware into the R1T and R1S to allow what it claims would max out at a Amount 3 self-driving technique — that gear consisting of 12 ultrasonic sensors, 11 cameras, 5 radar models, and a superior-precision GPS antenna. At the minute, the components is used for the Driver+ suite of adaptive support and security systems. Based mostly on business follow, we assume a collection of program updates would ramp up autonomous driving ability.

As Teslarati points out, Rivian’s believed pricing puts it in the similar league as Tesla if not the exact same ballpark, Tesla charging $10,000 for the “Entire Self-Driving” (FSD) suite, or any place from $99 to $199 for each thirty day period for an FSD subscription. Tesla, nonetheless, has not capped its autonomy software package at Degree 3 ability. On the infotainment facet, Tesla delivers a High quality Connectivity deal like matters like in-car or truck online video streaming and satellite-see maps for $10 for every month, and support and diagnostic software package subscriptions for anyplace from $32 for each hour to $3,200 for every yr.

Cruise lays out its plan for 'how' it will make robotaxis a realityRead more

It can be significant to keep in mind that Rivian’s statements are part of paperwork meant to charm to buyers they really don’t point out what Rivian is heading to do, only what Rivian thinks is attainable.

Other tidbits the Rivian discussion board pointed out were that the place cost will be “$1,7XX,” the R1S is slated to commence deliveries in December of this year, DC quickly charging will be hardware-confined to 200-kW for initial autos with 300-kW DC speedy charging prepared, and Cox Automotive will be the focused reseller for utilised Rivians “and possible trade-ins,” getting preferential pricing and other perks in trade for advertising solutions. Head more than to the discussion board thread for more.

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Jeff Lincoln

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