Ram to Build Its First EV Truck, Asks Real Folks for Input

  • Ram has released RamRevolution.com to get true-environment input from people on its impending Ram 1500 EV.
  • It will also carry out a yearlong series termed the Ram Real Talk Tour to master what house owners want from EV trucks and vans.
  • When Ram’s first electrical truck comes in 2024, it’s going to compete with the Ford F-150 Lightning and the Chevrolet Silverado EV.

    Bear in mind these Chevy commercials that includes “serious individuals, not actors”? Properly, the Ram brand–perhaps remembered for its “Guts. Glory. Ram.” ads–isn’t inquiring individuals to act, it can be asking them to give their enter on the future Ram 1500 EV, which is expected to get there someday in 2024.

    The organization has introduced the alliteratively titled RamRevolution.com to start out accumulating reviews, questions, and concerns. On the web-site, consumers can acquire updates as well as other special written content and images. Ram suggests the website is also intended to give consumers a additional in-depth glance at the progress course of action of the brand’s electrical motor vehicles.

    StellantisCar or truck and Driver

    But wait, you can find extra. Ram is also setting up to carry out a yearlong tour speaking with homeowners to test to figure out what they truly need and want from electric trucks and vans in each day everyday living. (Spoiler alert: It really is in all probability driving variety, primarily assortment with a payload and while towing.) Again, Ram kills it in the alliteration office, contacting the occasions the Ram Actual Speak Tour.

    While you will find no way to know how much the feed-back will actually impact the firm’s 1st all-electric pickup truck, the website and the tour at minimum sound like an attention-grabbing way of crowdsourcing. At the incredibly the very least, we hope another person can enable Ram’s marketing crew arrive up with a identify for its massively significant pickup that is greater than just “Ram 1500 EV.”

    Only time will notify how Ram’s late start out will affect it versus rivals with electric powered pickups that will have by now built it to current market, like the Chevy Silverado EV, the Ford F-150 Lightning, the GMC Hummer EV, and the Rivian R1T. Ram says it ideas to present electrical designs in the bulk of its segments by 2025 and have a complete lineup of EVs no later on than 2030.

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