Ram previews new electric pickup to rival Ford, Rivian

Ram 1500 Revolution BEV electrical thought truck

Stellantis

Ram Truck previewed its approaching electrical pickup Thursday at the CES know-how exhibit, as the automaker plans its entrance into the rising phase up coming year to contend with Detroit rivals as effectively as Rivian and, most likely, Tesla.

The Stellantis truck brand discovered the Ram 1500 Revolution BEV thought forward of a generation design that’s envisioned to be unveiled in the coming months. Whilst the truck shares a title with Ram’s present-day full-dimensions pickup, it can be a new vehicle from the floor up featuring the company’s new electric architecture.

Its exterior design and style is significantly a “RAM” with illuminated badging and new lights styles, but the inside of the car attributes a a lot more fashionable, clear and tech-centric layout than present Ram pickups. The interior characteristics couple of actual physical buttons, with a 28-inch touchscreen housing most of the controls, and a glass roof.

Stellantis executives did not disclose how related subsequent year’s creation design will be to the notion vehicle. They referred to the concept car as a roadmap for the brand’s long run solutions.

Ram 1500 Revolution BEV electrical thought pickup truck

Stellantis

“This is a eyesight, or a glimpse, into the foreseeable future of Ram Trucks,” Ram CEO Mike Koval Jr. instructed CNBC. “Honestly, from my perspective, as head of the brand, it is our roadmap on what consumers can assume from Ram in the foreseeable future.”

Stellantis did not release range or effectiveness technical specs of the notion car. It did depth a listing of opportunity capabilities this sort of as a “Shadow Manner” in which the auto could abide by the driver at a protected distance an in-auto synthetic intelligence personalized assistant and a retractable steering wheel for self-driving abilities.

The electrical Ram truck is predicted to enter an ever more crowded section of electric powered pickups that presently contains the GMC Hummer EV, Ford F-150 Lightning, Lordstown Stamina and lesser Rivian R1T. Other products and solutions expected by subsequent calendar year involve the Chevrolet Silverado EV, GMC Sierra EV and the prolonged-delayed Tesla Cybertruck.

Ram 1500 Revolution BEV electric idea pickup truck

Stellantis

Koval explained Ram is just not worried about currently being late to the phase.

“When we appear to marketplace for 2024, it will be at the intersection when need and the market and the infrastructure are all set,” he said. “We will not for a second consider we’re ‘late,’ so to discuss. We think we are likely to be hitting the current market at the precise appropriate time.”

Stellantis seems to have no designs to conclusion generation of its gasoline- or diesel-driven pickup vehicles at any time soon. Koval mentioned EV adoption will not manifest overnight and has currently been slower than some anticipated.

So much, the most profitable of the electrical trucks has been Ford’s F-150 Lightning. Equally the Rivian R1T and $110,000 Hummer EV pickup have been sluggish to ramp up production, whilst Lordstown just started offering cars to industrial consumers.

Ram 1500 Revolution BEV electrical idea pickup truck

Stellantis

The design of the strategy electric Ram pickup appears to be additional of a life-style pickup fairly than a regular do the job truck, but executives reported the manufacturing vehicle will serve the two reasons.

Koval highlighted a midgate, which can open up to hook up the mattress to the cabin, and a mattress extender that will make it possible for homeowners to haul an 18-foot piece of lumber in the automobile.

Stellantis Main Style and design Officer Ralph Gilles described the general style and design of the Ram 1500 Revolution BEV concept as “brutiful,” a combination of “brute” and “attractive.”

“The TRX (a performance version of the Ram 1500) has that in spades,” Gilles explained to CNBC. “It’s difficult as nails but in some way is nonetheless attractive and appealing. We desired this truck to have that very same presence but be aiming toward the foreseeable future.”

Ram 1500 Revolution BEV electric powered strategy pickup truck

Stellantis