Nissan taps ‘Schitt’s Creek,’ Marvel stars

Nissan is returning to Tremendous Bowl advertising soon after a seven-year hiatus with an star-studded business led by “Schitt’s Creek” actor and co-creator Eugene Levy.


Nissan Motor is returning to Super Bowl advertising just after a 7-year hiatus with a star-studded commercial led by “Schitt’s Creek” co-creator and actor Eugene Levy.

The 60-next location features the Emmy-winning actor driving a new Nissan Z sports motor vehicle borrowed from Marvel Cinematic Universe actress Brie Larson, who’s a model ambassador for Nissan.

Levy, dressed in a fit and tie, receives off to a rough get started with the car, such as grinding some gears though shifting. But it would not consider Levy also extensive to turn into rather relaxed behind the wheel. Ample so he transforms into an action film star with long hair, tattoos and a black leather jacket.

“We preferred to present how one particular generate in a Nissan can improve everything,” Allyson Witherspoon, chief advertising and marketing officer of Nissan’s U.S. functions, instructed CNBC for the duration of a video clip job interview. “It is a transformation story.”

While driving the auto, Levy runs into fellow “Schitt’s Creek” star Catherine O’Hara in an all-electrical Nissan Ariya crossover as perfectly as Marvel Cinematic Universe stars Danai Gurira and Dave Bautista.

Gurira and Bautista also morph into action movie co-stars just before the advert returns to “truth” and the actors and actresses are at the premiere of the film, known as “Thrill Experience,” which also is the name of the Super Bowl commercial.

While the advertisement was exclusively made for the Super Bowl and isn’t really anticipated to be utilised all over again, the stop of the business – a great deal like Marvel Cinematic Universe movies do – previews what is actually up coming for Nissan’s marketing.

“We’re likely to be going again into our electrification marketing campaign immediately after the Tremendous Bowl, which ties genuinely nicely,” Witherspoon mentioned. “At the conclude of the Super Bowl location, Brie Larson requires her keys back, she gets into the Ariya. She’s also the star of our electrification marketing campaign.”

Nissan’s ad will air all through the fourth quarter of Super Bowl 56, which is becoming broadcast by NBC on Feb. 13.

After a lackluster representation of automakers in very last year’s Tremendous Bowl, numerous car or truck providers are returning to the sport this 12 months.

Nissan is a single of at the very least 5 automakers predicted to market throughout the Super Bowl 56. That compares to only a few automakers — Stellantis (Jeep), Common Motors and Toyota Motor — in 2021.

Disclosure: NBCUniversal, which is owned by Comcast, is the dad or mum firm of NBC and CNBC.