- Mercedes-Benz is envisioned to quit employing EQ branding on new EVs by 2024, in accordance to a report currently from the German publication Handelsblatt.
- The paper cites unnamed sources at Mercedes who declare the branding will turn into redundant with the change to electric-only designs.
- We attained out to a business spokesperson to affirm the report, but they have nevertheless to reply to our ask for for comment.
It can be at present quite straightforward to establish an all-electrical Mercedes-Benz design from a gasoline-burning one particular. Not only does the former element aerodynamically optimized, albeit blob-like, bodywork, but it also bears a badge with the prefix EQ. By the conclusion of subsequent year, that will no for a longer time be the scenario for Mercedes’ new EVs, according to a report today by the German daily newspaper Handelsblatt.
The scoop, which has now been picked up by quite a few media shops, is based on resources in the enterprise who declare the EQ branding will become redundant at the time Mercedes switches to an electric powered-only lineup. It would make perception. For illustration, there will be no want for an electric powered model of the S-course to be named the EQS when there is no fuel-fed S-class.
Of system, Mercedes’s total adoption of electrical types will even now get some time, so we don’t anticipate to see a total eradication of the EQ subbrand for a while. Instead, we believe new electric powered designs will start out adopting common nameplates within just the upcoming few of several years or so as their current combustion-run counterparts complete out their present-day generations.
We reached out to a Mercedes-Benz spokesperson to ensure the report about the company’s designs. We have still to hear again, but we will update this story if we do.
The Evolution of Mercedes EQ
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