Mercedes Expected to End EQ Branding on Electric Models by 2024

  • Mercedes-Benz is envisioned to quit employing EQ branding on new EVs by 2024, in accordance to a report currently from the German publication Handelsblatt.
  • The paper cites unnamed sources at Mercedes who declare the branding will turn into redundant with the change to electric-only designs.
  • We attained out to a business spokesperson to affirm the report, but they have nevertheless to reply to our ask for for comment.

It can be at present quite straightforward to establish an all-electrical Mercedes-Benz design from a gasoline-burning one particular. Not only does the former element aerodynamically optimized, albeit blob-like, bodywork, but it also bears a badge with the prefix EQ. By the conclusion of subsequent year, that will no for a longer time be the scenario for Mercedes’ new EVs, according to a report today by the German daily newspaper Handelsblatt.

The scoop, which has now been picked up by quite a few media shops, is based on resources in the enterprise who declare the EQ branding will become redundant at the time Mercedes switches to an electric powered-only lineup. It would make perception. For illustration, there will be no want for an electric powered model of the S-course to be named the EQS when there is no fuel-fed S-class.

Of system, Mercedes’s total adoption of electrical types will even now get some time, so we don’t anticipate to see a total eradication of the EQ subbrand for a while. Instead, we believe new electric powered designs will start out adopting common nameplates within just the upcoming few of several years or so as their current combustion-run counterparts complete out their present-day generations.

We reached out to a Mercedes-Benz spokesperson to ensure the report about the company’s designs. We have still to hear again, but we will update this story if we do.

This content material is imported from poll. You could be equipped to find the similar information in a different format, or you might be able to obtain more information, at their world wide web website.