Jeep Wrangler SUV at $115,000 is most expensive ever

Rubicon 20th Anniversary Stage II by American Expedition Vehicles (AEV) upfit for 2023 Jeep Wrangler Rubicon 392


CHICAGO – Jeep on Thursday discovered its most high-priced Wrangler SUV at any time, topping additional than $115,000.

The restricted-version auto is the 2023 Wrangler Rubicon 392 20th Anniversary with weighty-obligation off-street pieces customization from upfitter American Expedition Automobiles.

Only 150 of the AEV SUVs will be created as portion of a broader 20th Anniversary selection of Wrangler’s well known Rubicon design. Automakers this sort of as Stellantis, Jeep’s dad or mum corporation, have of late been testing their pricing power on superior-stop and exclusive-version products.

“We are tests a distinct amount for guaranteed but the aftermarket is undertaking that now,” Jim Morrison, senior vice president and head of Jeep model North The us, told CNBC in the course of an job interview at the Chicago Car Show. “Capacity is the king for Wrangler, and we’re observing it taking place a large amount much more and we are satisfied to be a component of it.”

The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Amount II edition with American Expedition Cars (left) and the 2023 Wrangler Rubicon 392 20th Anniversary edition at the 2023 Chicago Car Show.

Michael Wayland/CNBC

Jeep entrepreneurs additional than any some others in the automotive business are well-acknowledged for incorporating substantial quantities of extras and aftermarket components to their SUVs.

The new motor vehicle is driven by a V8 engine with 470 horsepower and 470 pounds-feet of torque that can speed up -60 mph in about 4.5 seconds, in accordance to the enterprise.

Off-highway sections include things like 37-inch tires and special AEV lights, bumpers, skip plates, shocks and other tools for scaling rocks and other tough terrain.

The record-breaking $115,668 price tag tag is for the Jeep-AEV vehicle. The 2023 Wrangler Rubicon 392 20th Anniversary motor vehicle, without having the added off-roading capacity, begins at $94,485. A plug-in hybrid electric model of the 20th Anniversary Wrangler Rubicon SUV begins at $71,380. All pricing includes mandatory logistics and spot fees.

All of the autos feature specific-version styling and badging for the 20th Anniversary of the Rubicon styles, which are named following a renowned path in California. They also incorporate a new seven-slot grille, beadlock-able wheels, 83-piece software package and other options.

Ordering for the autos will begin later this thirty day period, according to Jeep. They are envisioned to arrive in Jeep dealerships in the course of the next quarter.

The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Amount II version with American Expedition Automobiles (AEV) was discovered Feb. 9, 2023 at the Chicago Automobile Exhibit.

Michael Wayland/CNBC