Jeep 4xe Super Bowl commercial highlights modern version of ‘Electric Boogie’

The Tremendous Bowl is at last on us, but for numerous people, the big game has absolutely nothing to do with who wins or loses. Advertisers expend hundreds of thousands for a 30-next or a person-moment place through the Tremendous Bowl broadcast, and the commercials can make a buzz that lasts for months soon after the game. Jeep hopes to do just that with its a person-moment Tremendous Bowl spot highlighting the brand’s electrified off-roaders.

Jeep’s “Electric Boogie” professional follows the Wrangler 4xe and Grand Cherokee 4xe in a selection of simulated off-highway predicaments. Though pleasurable, the soundtrack is the genuine star of the clearly show. The song’s unique artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the observe. The modernized re-recording celebrates 40 many years because Griffiths’ initial track. Jeep reported the song is obtainable on streaming platforms currently.

Although the commercial is generating its debut at the Tremendous Bowl, it’s supposed for a global viewers. Jeep sells automobiles in extra than 100 international locations and has obtained worldwide rights to the new “Electric Boogie” for use when the ad airs globally. This year’s video game will aspect ads from automakers touting their electric road cred. Typical Motors teamed up with Will Farrell and Netflix on a intelligent EV advertisement, and Ram has a place at the starting of the fourth quarter. Even so, numerous automakers have bypassed the significant video game, as they glimpse to help you save money and get ahead of a opportunity economic downturn. 

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