Is This the Name of the Brand’s Electric SUV?

  • Honda filed to trademark ADX with the United States Patent and Trademark Office.
  • The ADX nameplate may possibly look on Acura’s future GM-created electric powered SUV.
  • Honda declared its GM-developed electric powered SUV will don the Prologue moniker.

    Acura’s forthcoming electric powered SUV may perhaps bear the identify ADX, as evidenced by a current trademark filing for the moniker by Honda, Acura’s mother or father corporation, with the United States Patent and Trademark Business. Admittedly, it truly is solely achievable the ADX mark finds its way to a gasoline-powered Acura SUV, perhaps one primarily based on the following-era HR-V that Honda’s producing for the North American market place. Furthermore, there is normally the probability Honda’s submitted to trademark the ADX nameplate simply just to protect against an additional automaker from employing it.


    However, if we ended up the gambling style, we wager Acura pins the ADX identify to its forthcoming electric powered SUV which is because of to be designed by Common Motors. Despite it very likely sharing a platform, powertrain, and battery pack(s) with other GM EVs that use the firm’s Ultium battery-electrical car or truck bits, the electrical Acura SUV nevertheless should to put on distinctive exterior and interior decor that demonstrates the luxurious brand’s present-day design language.

    Similarly, we consider Acura’s electric powered SUV will share few—if any—body panels with its Honda-badged kin that GM is also set to develop for the Japanese automaker. While Acura’s but to formally reveal the title of its GM-designed electric powered SUV, Honda verified its variant will activity the Prologue designation.

    We’re positive Acura will expose the name of its battery-electric powered SUV in the coming weeks or months. Until eventually the manufacturer tells us usually, however, our money’s on Acura pinning the ADX nomenclature to the most up-to-date addition in its SUV lineup.

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