Iconic Mercedes Station Wagons ‘under Pressure,’ Says Executive

  • Mercedes-Benz’s main running officer, Markus Schäfer, advised the U.K. publication Autocar that even though some marketplaces nevertheless really like their wagons—sorry, estates—”this market place is below pressure.”
  • For the U.S., Mercedes claimed the few station wagon styles it sells continue to be vital many thanks to faithful consumers.
  • Other product segments that Mercedes could shrink or discontinue incorporate coupes and cabriolets, in aspect because earning a beautiful electric powered cabriolet is an engineering obstacle, he claimed.

    Station wagons have been all but eradicated in the U.S. thanks to the attractiveness of crossovers and SUVs, but they are certainly not lifeless in the hearts of many. Which is why it is really noteworthy that Mercedes-Benz’s main functioning officer, Markus Schäfer, has hinted that the automaker is questioning what position these wagons—called estate products in Europe—will play in the firm’s potential.

    “[With] estate cars, we have to see,” Schäfer told Autocar. “This industry is under stress as a lot more and additional buyers go to SUVs, and there are just a several markets left for estates and station wagons. So we have to see how the volumes are establishing. They’re technically absolutely possible—that wouldn’t be a problem—but it can be more a question of how this specialized niche is producing. I know the U.K. is a excellent current market for station wagons.”

    Autocar, which is based in the U.K., explained it has read from other Mercedes-Benz representatives that the actuality that present day SUVs are obtaining a lot more economical, especially when it comes to designing aerodynamic electrical SUVs, suggests that demand from customers for estate automobiles is shrinking.

    2021 Mercedes-AMG E63 S wagon.


    In the U.S., Mercedes sells the E-Class wagon, contacting the E450 All-Terrain wagon (top) “fairly potentially the most brainy wagon on Earth” and the 2021 AMG E63 S wagon (above) “unexpectedly exotic.” People beneficial remarks are in line with the official business line about the long term of Benz wagons in the U.S.

    “Station wagons [estates], while occupying a particular market, remain an essential supplying to just one of our most faithful client segments,” a spokesperson for Mercedes-Benz Usa explained to Motor vehicle and Driver.

    But you can find another worry: Mercedes-Benz’s get the job done on producing extra motor vehicles with electric powertrains could lessen the number of coupes and cabriolets the manufacturer sells, Schäfer told Autocar.

    “We have to recognize that the desire for cabriolets is dropping close to the entire world. China is not a roadster-covering marketplace, and there are [fewer] prospective buyers in Europe who choose on a cabriolet, in contrast to some several years back,” he reported. “It truly is not that effortless to develop a very good-wanting cabriolet [as an EV]. It really is an engineering effort. It’s really a job and a task to continue to keep it in awesome proportions and not to lift it far too large, with a huge battery beneath it. There are some cars and trucks out in the sector that would not fulfill our preferences. So we will arrive up with something much better.”

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