How Subaru went from cheap and ugly to hugely successful

When Subaru entered the United States in the 1960s it was panned by critics, and actually advertised its have cheap ugliness.

Over the following a number of decades it would come to be a remarkably productive manufacturer by a mixture of offbeat but sensible autos and a relentless concentrate on knowledge its individual consumers.

The scrappy brand loved a 93-month revenue raise streak that finished in 2019, and it has identified strategies to endure throughout the coronavirus pandemic.

But it is not without the need of troubles. The intense need for its cars has at moments brought expanding pains — top quality concerns and recalls gave led to an unconventional quarterly decline in 2018.

There is also tension on the enterprise, like all automakers, to establish some variety of electrification tactic. Subaru does have a partnership with the much more substantial Japanese automaker Toyota, which is expected to quickly deliver an electric powered vehicle jointly made by the two firms.