How small and scrappy Mazda competes with the big automakers

Mazda is a small independent manufacturer that sells a fraction of the autos churned out by the world’s biggest automakers. And currently being a compact automaker in 2021 is not easy.

But the enterprise has managed to carve out a popularity for making autos that are pleasurable to push and present very good price for the dollars, in accordance to industry professionals.

It can be MX-5 Miata roadster has attained a kind of iconic position, and it’s a person of the finest-providing two-seat roadsters of all time.

Mazda has also made other autos beloved by fanatics, this kind of as the RX-7.

Mazda has also been a thing of an innovator in engines. For 50 yrs, it stocked its motor vehicles with rotary engines — a extremely unusual engine design and style. In modern yrs, it has manufactured strides toward improving the efficiency of gasoline engines with its Skyactiv technological know-how.

But electric cars are attaining market share, and Mazda won’t have the deep pockets automakers like Volkswagen, Toyota, and Common Motors have.

To be absolutely sure, Toyota has a 5% stake in Mazda, and the two are partnering on creating autos and EV technological innovation. These varieties of partnerships are considered significantly essential now that all automakers are envisioned by investors, governments, and shoppers. They may possibly also give a modest maker like Mazda a opportunity to endure.