How Porsche went from sports cars to SUVs … and EVs

Porsche is in the minds of lots of the top athletics motor vehicle brand name.

Its cars and trucks — particularly its famous 911 — blend large performance with quality building and even a strong status for dependability.

But the model that produced its name with modest nimble two-doorway sporting activities cars and trucks ruffled feathers in the automotive world when it tried its hand at a 4-door sport utility car or truck, the Cayenne.

Now SUVs make up a big chunk of Porsche’s profits. Lovers say they are between the ideal-executing SUVs out there, and they retain that necessary Porsche DNA.

The model is now entering the race towards electrification. Its Taycan is currently offering about as very well as the 911. But this time the innovator is enjoying capture-up to some others, and also is faced with the problem of how it can make an electrical vehicle that continue to stands apart from competitors and retains the spirit of Porsche. The automaker declined a ask for to be interviewed for this tale.