How Mercedes-Benz became so prestigious, and why it is challenged

Mercedes-Benz can brag that it gave the earth the very first manufacturing car. It has very long been an innovator, a relentless pursuer of high-quality and engineering excellence.

A lot of customers say possessing a Mercedes-Benz is a indicator they have last but not least made it in lifestyle. It is regarded as a single of the most aspirational models amongst more substantial automakers — even by luxury motor vehicle consumers who choose vehicles from its competition, according to investigation by field study organization AutoPacific.

But the automotive earth is modifying. Governments and a handful of shoppers are pushing for electrical autos, and corporations are racing to develop new sorts of transportation, together with automobiles that can drive on their own.

Some of these new systems, these as electric powered energy trains, challenge Mercedes-Benz’s standard strengths. Immediately after all, just one of the items the 3-pointed star was acknowledged for was its top-quality motor technologies.

Mercedes-Benz, say some business watchers, has been a bit slower than some to adapt to the electrification problem. Mercedes-Benz reported in early 2021 that it prepared to delay the introduction of its EQC electric powered sport utility automobile in the United States for the foreseeable long term, even even though SUVs are the most preferred light motor vehicle in the American industry these days. The business stated it even now strategies to launch its electric powered sedan.

The German luxurious brand name and its conventional friends, this kind of as BMW and Audi, also confront troubles in the escalating and incredibly important Chinese sector from electrical upstarts like Tesla and Chinese makers this sort of as Li Automobile, in accordance to some analysts. Traditionally, the three huge German manufacturers have controlled 60%of the luxurious market in China, but that share is eroding as Tesla carries on to open new stores in China, in accordance to a report from Piper Sandler.

Mercedes-Benz has heritage, status, expertise and a ton of encounter in its favor. But the automotive market is creating some major pivots.