GM’s Cadillac Celestiq EV costs $300,000 and is customizable

2024 Cadillac Celestiq


DETROIT – Cadillac is screening the restrictions of its model allure and pricing electric power with the 2024 Celestiq – a large, bespoke electric car or truck that will get started at much more than $300,000.

The vehicle – unveiled Monday evening – launches the Basic Motors manufacturer into the extremely-luxury section towards the likes of Bentley and Rolls-Royce. It is really something no American manufacturer has successfully done in fashionable situations.

Executives say the automobile is extra about creating a “halo vehicle” that will help burnish Cadillac’s image, alternatively than fueling in general product sales or gains. But, if prosperous, it could build a new two-device enterprise product for the firm: a person targeted on hand-built, substantial-conclude vehicles and the other on mass-generated types.

“It is a model builder. It is a halo car. It will elevate people’s notion of the brand,” Rory Harvey, global vice president of Cadillac, explained to CNBC. “The organization case has and proceeds to evolve, but it can be not just purely about the car. It can be about what it does for Cadillac and how it lifts the other Cadillac variants.”

2024 Cadillac Celestiq


Harvey declined to talk about the vehicle’s revenue margins or no matter if the firm strategies to add added hand-built designs.

Buyers will be equipped to personalize approximately all elements of the vehicle’s inside trim, exterior shade and other nonmechanical things. They will be ready to operate with designers and a Cadillac concierge to personalize their motor vehicle.

“I do not want to see this as a Mary Kay car, but the fact is, if you want to do an outrageous auto, which is the position,” stated Michael Simcoe, GM vice president of world style, citing the distinctive “santorini blue” of the Celestiq unveiled Monday night.

Irrespective of expanding concerns about the need for new mass-marketplace motor vehicles thanks to increasing curiosity costs and file rates, extremely-luxury potential buyers have ongoing to commit.

Minimal production

GM designs to only generate hundreds of Celestiq vehicles per year. It will only have capacity to construct much less than two vehicles for each workday, Harvey mentioned. The car or truck will be marketed globally, with the major markets predicted to be the U.S. and China.

The Celestiq will be accessible by ask for only, with “a sizeable deposit” wanted to start the establish approach, according to Harvey. Purchasing for the auto will commence as early as later this year, adopted by generation starting in December 2023, according to GM.

2024 Cadillac Celestiq


In June, GM announced it would make investments $81 million at its tech center in suburban Detroit to hand-develop the Celestiq – marking the initially time it will produce a car for industrial income at its significant campus in Warren, Michigan.

The automobile features systems together with adaptive air suspension, magnetic ride management and rear steering to balance the ride convenience and general performance of the motor vehicle. It also includes 115 3D printed pieces, including the metal heart of the steering wheel of the vehicle.

Cadillac has not sold a hand-crafted car or truck for many years, but its crosstown rivals have supplied these types of automobiles as personalized performance models. Stellantis‘ Dodge presented “one particular-of-1” custom made car builds for its Viper sports activities vehicle in 2015. Due to the fact 2016, supplier and deal producer Multimatic Inc. has made a hand-created, $500,000 GT sporting activities automobile for Ford Motor, which is discontinuing the auto at the end of this year.

The Celestiq is Cadillac’s second all-electric motor vehicle following the Lyriq crossover heading on sale earlier this calendar year. They are the commencing of a new lineup of electrical cars and trucks and SUVs for the brand name as it programs to completely make all-electrical autos by 2030.


The Celestiq, which GM previewed previously this 12 months, is huge. At approximately 18 ft long and 7 ft extensive, it is wider and longer than a Cadillac Escalade SUV. It is based on the automaker’s Ultium electrical vehicle platform, but with an special motor vehicle structure.

GM states the motor vehicle is envisioned to attain extra than 300 miles on a single charge, with performance of 600 horsepower, 640 foot-lbs of torque and a -60 mph time of 3.8 seconds. The assortment and functionality are decreased than some present-day, significantly less high-priced luxurious EVs this kind of as the more compact $169,000 Lucid Air.

Noticeably lacking from the Celestiq are exterior doorway handles. Instead, homeowners can open up the doors by pressing a button or have doorways open up quickly as the driver techniques the vehicle with a crucial fob, according to GM.

2024 Cadillac Celestiq


The Celestiq functions five LED interactive displays, which includes a 55-inch diagonal display spanning the entrance cabin of the vehicle a “sensible glass roof” that features customizable transparency solutions and Ultra Cruise, GM’s next-technology sophisticated driver-support process that the business has stated will be able of driving by itself in most situations.

“When we started this course of action, the brief then we gave to the workforce was to acquire the most epic Cadillac at any time,” stated Brandon Vivian, Celestiq govt main engineer. “But the consequence is a car not like any other. … It’s a custom-commissioned celebration of the client’s individuality.”

Vivian reported Extremely Cruise’s capabilities will make up above time. He declined to focus on how distinct the procedure will be in comparison with GM’s present-day Super Cruise technique, which permits consumers to preserve their palms off the steering wheel while driving on pre-mapped divided highways.

Ultra Cruise ought to be much additional capable than the current program, as it can be envisioned to establish on Super Cruise’s program and sensor suite by introducing lidar, or light-weight detection and ranging devices, that can feeling surroundings and help cars and trucks prevent hurdles.