GM investing $81M to hand build luxury Cadillac Celestiq electric cars

Entrance driver’s side perspective of the Celestiq clearly show vehicle, which GM is expected to unveil in late-July.

GM

DETROIT – Basic Motors on Wednesday mentioned it is investing $81 million at its worldwide layout and know-how campus in suburban Detroit to hand create the forthcoming Cadillac Celestiq – a new electric flagship car for the brand that will be created in constrained portions.

The decision marks the initially time GM will establish a motor vehicle for commercial product sales at its massive tech campus in Warren, Michigan. It also marks a pivot for Cadillac to offer you a hand-crafted motor vehicle, which is normally reserved for higher-finish sporting activities cars and uber-luxury vehicles these types of as Bentley’s exclusive products, as GM pushes to revive the quintessential American model into a tech-savvy EV carmaker capable of challenging Tesla.

“As Cadillac’s future flagship sedan, Celestiq signifies a new, resurgent era for the brand name,” GM President Mark Reuss mentioned in a statement.

GM is scheduled to officially unveil the auto following month. Only hundreds are predicted to be created each individual year and expense $200,000 or more for every vehicle, Cadillac President Steve Carlisle advised The Wall Street journal in 2020.

The motor vehicle will be centered on GM’s new Ultium electric powered car or truck system, which was to start with employed on the GMC Hummer EV. The system is meant to be modular and underpin GM’s most recent EVs, including 30 new products by 2025.

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In a launch Wednesday, GM explained the financial investment will be made use of to acquire and put in products to hand-construct the Celestiq and for campus renovation work that is now underway. The corporation reconfirmed that the Celestiq roof is envisioned to be a single of the first to element a 4-quadrant, suspended-particle-device wise glass that allows every single occupant of the auto established their own stage of roof transparency.

The automaker also said the auto will element a new interior display screen exhibit that spans the width of the vehicle  and consist of a lot more than 100 3D printed areas.

Even though equipment is employed in creating hand-constructed motor vehicles, it really is largely managed by humans. That compares to a standard vehicle, which is mainly produced on an assembly line utilizing hundreds of robots along with assembly staff.