GM Files to Trademark Classic Buick Electra Nameplate

  • Typical Motors submitted to trademark “Buick Electra” with the United States Trademark and Patent Workplace.
  • The Electra identify a short while ago appeared on an electric powered principle SUV.
  • Buick ditched the Electra nameplate right after the 1990 design 12 months.

    The Electra name might return to Buick’s design line after sitting down dormant for more than 3 a long time. Very well, that’s if a the latest trademark submitting by Basic Motors is something to go by. The automaker filed to use for the “Buick Electra” mark with the United States Trademark and Patent Business on December 20, 2021.


    GM’s final decision to dust off the Electra nameplate is of small surprise supplied the company’s pivot to electric powered vehicles. In point, Buick exposed an Electra electrical SUV concept car at the 2020 Beijing automobile present (no doubt, the actuality “Electra” and “electrical” share the exact same prefix experienced a thing to do with Buick’s decision of identify for the idea).

    As this kind of, we wager Buick will christen its forthcoming EV the Electra. Like the Electra notion, assume the manufacturing Buick Electra to use GM’s newest electric powered auto hardware, which goes by the title Ultium. In other terms, the new Electra could share its battery pack alternatives, electric motors, and fundamental platform with other GM EVs, this kind of as the 2023 Cadillac Lyriq.

    That mentioned, we question GM programs to simply just swap the Lyriq’s Cadillac crest for Buick’s tri-defend badge. If the Electra idea from Shanghai is anything to go by, then the likely creation Electra ought to dress in unique, manufacturer-particular sheet metal. Even though we suspect the concept’s scissor-hinged doorways will are unsuccessful to come across their way to the output motor vehicle, it is feasible the saleable Electra EV trades the common two-box body fashion regular of most SUVs for the concept’s coupe-like condition.

    buick electra concept


    Of training course, you can find constantly the prospect Buick deviates from the basic appear of the Electra strategy and pins the identify to an totally unique kind of vehicle—possibly one particular with an interior combustion motor. Furthermore, there is often the likelihood GM only filed to trademark “Buick Electra” for no other purpose other than it could.

    Nevertheless, we consider it can be no coincidence GM is trademarking a identify it recently pinned to a idea vehicle made to show off the future of the Buick manufacturer.

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