Ford Transit Trail 2023 targets boom in RV ‘van life’

DETROIT — Ford Motor wants to make “residing in a van down by the river” a bit additional cozy than late comic Chris Farley — a cousin of the automaker’s CEO — designed it out to be in a properly-recognized “Saturday Evening Reside” sketch from the early 1990s.

The Detroit automaker on Thursday discovered the 2023 Ford Transit Path Van, a new lifted design of its full-dimension van geared up with all-wheel-drive and additional long lasting, off-street parts for outside fanatics. It also will come completely ready for customization, also known as “upfitting,” to transform the auto into a living or sleeping place.

Ford is trying to cash in on the increase in gross sales of leisure trailers and cars, or RVs, during the coronavirus pandemic. Ford currently is 1 of the main businesses that presents vans and vans to upfitters to make them into RVs. It also has launched a slew of off-street motor vehicles in recent yrs this kind of as the Ford Bronco SUVs and F-150 Tremor pickup.

“We will have more need than supply, based on all the figures we see,” Ted Cannis, CEO of the automaker’s Ford Pro business auto business enterprise, advised CNBC.

2023 Ford Transit Trail


Ford is touting the Transit Trail Van as a gateway into “van daily life,” a local community of vacationers who thoroughly or partly stay in their automobiles. Images unveiled Thursday by the automaker display the motor vehicle immersed in a scenic location, including a pair who show up to be dwelling by a river.

The phrase “dwelling in a van down by the river” was made famed by Chris Farley all through a 1993 “Saturday Night time Are living” sketch where by he performed Matt Foley, a divorced motivational speaker who life in a van down by the river. He attempts to use his situation to encourage two small children — performed by David Spade and Christina Applegate — to say no to smoking cigarettes marijuana.

For a time, Ford CEO Jim Farley had a reference to the bit — and his late cousin — in his Twitter profile: “Mustang and racing fan. Take place to like white vans …  if possible down by the river.” The car government has paid other tributes to his cousin on the social media system by the use of memes and other media.

Cannis said there’s no link in between the car and “SNL” sketch. Having said that, he claimed Jim Farley asked about having into this section following a excursion to California in 2020.

“He is extremely enamored with the space, but it really is definitely just coincidence in this circumstance,” Cannis explained.

The 2023 Ford Transit Trail Van will go on sale in the spring, commencing at $65,975. Which is about $15,000 more than a foundation passenger Transit van. The motor vehicle will be available in a few cargo van configurations, such as medium- and superior-roof designs and a significant-roof, extended-duration model.

The van will be generated at Ford’s Kansas Metropolis Assembly Plant in Missouri. The motor vehicle does not come typical with a living or sleeping place, but Transit Path house owners will have entry to Ford Pro’s community of upfitters and interior installers.

The vehicle will be sold to people as properly as commercial upfitters, which Cannis says can shell out tens of countless numbers of pounds customizing these cars.

The 2023 Transit Trail arrives common with entrance swivel seats, in accordance to Ford. (Preproduction design shown with aftermarket equipment.)


Disclosure: NBCUniversal is the father or mother company of CNBC and NBC, which airs “Saturday Night Reside.”