Ford Motor Co. CEO Jim Farley walks to discuss at a news convention at the Rouge Complicated in Dearborn, Michigan, September 17, 2020.
Rebecca Cook dinner | Reuters
DETROIT — Ford Motor has employed an on the web retail sales veteran as its new main electronic and information officer — marking the 2nd substantial-profile appointment to CEO Jim Farley’s executive team in the past 7 days.
The automaker reported Monday that Mike Amend, who was most not too long ago president of on the web for Lowe’s, will oversee Ford’s info, software program and engineering, effective immediately. These are critical parts to Farley’s Ford+ turnaround plan that is made to reposition the automaker to produce far more recurring revenue by software package solutions.
“Mike adds dimension to our workforce as we use engineering and software to change our enterprise and transportation from the within-out,” Farley stated in a assertion. “Ford has usually been an innovator in cars now we are getting our electronic abilities to new stages to even further differentiate ourselves with prospects and from competitors.”
At Lowe’s, Amend assisted in turning about the retailer’s on line method. The firm’s on the web income far more than doubled in 2020 in comparison with the year prior. The overhaul produced it much better positioned to seize dollars all through the property enhancement boom. It also extra a lot of new possibilities, these as curbside pickup and in-keep lockers where buyers could retrieve on the net purchases.
In advance of Lowe’s, the 43-yr-aged held related positions with J.C. Penney and Dwelling Depot, according to his LinkedIn profile. He also beforehand worked at Dell Technologies and Dash.
Ford said Amend’s team will perform intently with those people led by Hau Thai-Tang, the company’s main merchandise system and functions officer, and Doug Area, who joined Ford very last week from Apple as chief innovative technological innovation and embedded systems officer.
Amend and Discipline are key hires for Ford, which is seen by numerous buyers as remaining behind crosstown rival Basic Motors when it arrives to emerging technologies these types of as electric powered and automotive vehicles. Both equally are focuses under Ford’s turnaround plan.
–CNBC’s Melissa Repko contributed to this report.
