2022 Ford F-150 Lightning
Ford
DETROIT – Ford Motor’s upcoming F-150 Lightning electric powered pickup is already attracting possibly new clients to the automaker.
The corporation on Wednesday explained it has gained extra than 120,000 reservations for the vehicle due to the fact its debut in May perhaps. Of which, about 75%, or 90,000, are new to Ford, in accordance to the business.
Whilst the reservations are non-binding and only demand a $100 deposit, this sort of a higher share of opportunity new purchasers is amazing for any automobile as well as income expectations.
A large chunk of those reservations could conclude up as profits. Ford previous thirty day period explained it has transformed about 66% of the 190,000 reservations for its recently launched Bronco SUV to orders.
Ford however has a bit of catching up to do to capture up to reservations for Tesla’s Cybertruck. A lot less than a calendar year right after its debut, Tesla in September stated it had obtained nicely over 500,000 orders for its Cybertruck.
Ford CEO Jim Farley all through the company’s 2nd quarter earnings call Wednesday informed traders that the firm is functioning with EV battery cell suppliers to increase capability for its EVs, together with the F-150 Lightning and Mustang Mach-E crossover.
Pricing for the F-150 Lightning will vary from about 40,000 for a get the job done-oriented truck to additional than $90,000 for its major-conclusion product. Consumer-centric versions will start off at about $53,000, according to the automaker.
Ford said buyer orders for the F-150 Lightning will start in the drop, followed by deliveries starting up in the spring of 2022.
