Ford Motor Co. shows a new 2021 Ford F-150 pickup truck at the Rouge Elaborate in Dearborn, Michigan, September 17, 2020.
Rebecca Prepare dinner | Reuters
DETROIT — Ford Motor’s F-Series pickup will continue to be America’s best-advertising auto for a 40th straight calendar year in 2021 and the industry’s top rated-promoting truck for the 45th consecutive calendar year, the firm claimed Thursday.
Although the pickup, which contains the F-150 product and other much larger siblings, has topped U.S. revenue for many years, retaining the titles this yr was especially notable given an ongoing lack of semiconductor chips that minimized output throughout the sector.
Ford prioritized generation of the F-Series through rolling shutdowns of vegetation this calendar year owing to the areas scarcity, only obtaining to close facilities that develop the pickups for somewhat short quantities of time in contrast with months at other vegetation.
The chip shortage could induce Basic Motors’ Chevrolet Silverado to get rid of its extensive-held next-area gross sales title this year to Stellantis’ Ram pickup. Via the to start with 3 quarters, Ram’s total-sizing pickup income totaled 434,772 models in comparison with the Silverado at about 407,000.
GM spokesman Jim Cain downplayed the nameplate rankings but stated the Detroit automaker remains “really nicely positioned to supply its seventh consecutive yr of income management in the comprehensive-dimensions pickup section.”
Contrary to Ford and Stellantis, GM has two total-measurement pickups. It sells the increased-priced GMC Sierra along with the Chevy Silverado. Merged gross sales of both pickups outnumbered its crosstown rivals by the third quarter.
Both of those GM and Stellantis report gross sales on a quarterly basis, when Ford reviews its effects every month.
Ford marketed 663,508 F-Series vehicles nevertheless November, a 7% lower from a yr previously. That consists of 534,831 models by way of the first a few quarters of the year, giving it a sizeable guide above its Detroit crosstown rivals.
Ford confirmed its F-Sequence benefits Thursday in releasing its November gross sales, which elevated 5.9% as opposed with a year previously to 158,793 vehicles.
Ford, based mostly on personal industry data, said it was the only important U.S. automaker to put up a year-in excess of-12 months improve in November. It also said it was the major-marketing automaker in the nation for a 3rd consecutive month, marking the very first time since 1974 that it has attained that streak.