Latitude AI is a new, wholly-owned subsidiary of Ford with a unique target on developing arms-no cost, eyes-off-road driver support tech. The group includes 550 staff previously of Argo AI with knowledge in equipment studying, robotics, mapping, and sensors.
“The expertise of the Latitude crew will additional complement and increase Ford’s in-residence world-wide ADAS crew in establishing potential driver assist technologies, ultimately offering on the quite a few gains of automation,” said Sammy Omari, Latitude’s CEO and government director of ADAS systems at Ford.
Latitude AI’s do the job will contain establishing developments for Ford’s BlueCruise driver support tech. It will concentration on automating motoring during wearisome or nerve-racking moments like bumper-to-bumper traffic and on long stretches of highway.
Latitude will have its headquarters in Pittsburgh, Pennsylvania, and will function a highway-pace take a look at track in Greenville, South Carolina. It will also have engineering centers in Dearborn, Michigan, and in Palo Alto, California.
Ford introduced BlueCruise in 2021 and released it to vehicles in 2022. The Mustang Mach-E and F-150 have been the initial to get the feature. Some Lincoln types also get the tech, but the brand takes advantage of the branding ActiveGlide for the system.
In 2022, Ford introduced an upgraded variation 1.2 of BlueCruise. It additional fingers-free lane variations to the system’s abilities. The improvements also included improved in-lane reaction to other autos and a greater capacity to regulate speeds when approaching a curve. There have been 130,000 miles (209,215 kilometers) of supported highways, which was up from 100,000 miles (160,934 kilometers) when BlueCruise launched.
In January 2023, Buyer Reports tested 12 highly developed driver guide methods. The publication gave BlueCruise a score of 84, which was the finest of the group. Normal Motors’ Tremendous Cruise tech was next place by earning a 75. Mercedes-Benz was 3rd with a 72. Tesla Autopilot was in seventh area with a score of 61.