Jessica Lynn WalkerAuto and Driver
- Ford was reportedly arranging to make a pickup-truck model of the new Ford Bronco, which would have long gone on sale in 2024.
- According to Automotive News, the proposed Bronco pickup has now been canceled, with Ford a short while ago telling suppliers about the transform of designs.
- The Bronco pickup was originally supposed to be developed in Wayne, Michigan upcoming to the Bronco SUV and Ranger, but it could have established as well much overlap the Ranger within Ford’s lineup.
Ford is striving tricky to establish the Bronco identify past just the new 2021 Ford Bronco SUV, making use of the moniker to the Bronco Activity crossover and opening standalone Bronco showrooms at all over 100 Ford dealerships. But whilst there had initially been plans to add a Bronco pickup to further prolong the subbrand’s achieve, a new report from Automotive News alleges that the Bronco with a bed has been canceled.
Ford experienced never confirmed plans for a Bronco pickup, but rumors instructed that the pickup truck edition would sign up for the Bronco lineup in 2024. Nonetheless, Ford just lately notified suppliers that the task was currently being dropped, according to two well-informed sources that AN spoke with. The Bronco pickup was originally prepared to be developed subsequent to the Bronco SUV and Ranger midsize pickup at Ford’s Wayne, Michigan manufacturing facility.
Although the sources did not give a purpose for the project’s cancellation, we believe it is really possible that including a fourth pickup to Ford’s portfolio would have led to as well considerably inner competition. The Bronco pickup would have been positioned in the mid-measurement section, sitting along with the Ranger amongst the compact Maverick and complete-dimension F-150 in Ford’s truck arsenal. When the Bronco pickup could have competed with the Jeep Gladiator—which is based on the Bronco’s closest competitor, the Wrangler—it easily could have cannibalized gross sales from Ford’s by now set up mid-dimension pickup featuring, the Ranger.
Even if the pickup is no longer taking place, the Bronco lineup is even now anticipated to grow. A hybrid design, along with the functionality-oriented Bronco Raptor variant, are each probable to get there in just the next couple of many years.
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