Ex-Aston Martin exec says Rivian fired her for concerns about ‘toxic bro culture’

Rivian EV Pickup Truck.

Adam Jeffery | CNBC

A previous woman executive at Rivian is accusing the electric powered car or truck start off-up of firing her for raising issues about the company getting a “poisonous bro society.”

In a Medium put up printed Thursday afternoon, Laura Schwab, who joined Rivian late very last calendar year from Aston Martin, describes the firm as a “boys club” in which feminine executives these as herself were still left out of vital meetings and marginalized.

“Rivian publicly offers about its lifestyle, so it was a crushing blow when I joined the firm and almost straight away skilled a toxic bro tradition that marginalizes ladies and contributes to the company earning problems,” she explained. “I lifted fears to HR about the gender discrimination from my manager, the ‘boys club’ society, and the affect it was owning on me, my group, and the corporation. Two times later, my manager fired me.”

Rivian spokeswoman Amy Mast declined to remark on Schwab’s put up and the allegations. She cited restrictions of the firm’s peaceful time period as aspect of its IPO, which it filed for in August. The organization is anticipated to record on the Nasdaq as early as future 7 days.

In a LinkedIn post, Schwab also stated she has submitted a lawsuit in opposition to Rivian for gender discrimination and retaliation.

Schwab, who formerly served as Aston Martin’s American division president, was hired last November as Rivian’s initially vice president of product sales and internet marketing. She was a higher-profile addition for the firm subsequent a 20-12 months job with the famed British luxurious manufacturer as well as Jaguar Land Rover.

Schwab’s submit is identified as “Daily life Outside the house the Boys Club: Why I Spoke Up About Rivian’s Toxic Bro Society (and Obtained Fired).” In it, Schwab explained she was “psyched” to be part of Rivian, but that exhilaration promptly turned to feelings of marginalization following an alleged pattern of exclusion among the the firm’s best male executives.

“Even with my 20 several years of vehicle experience, and my position as VP of Income and Promoting, I was excluded from vital meetings that impacted our mission and my team,” Schwab wrote. “Time and time again, I lifted concerns concerning vehicle pricing and producing deadlines, but no just one listened, even while I have intensive practical experience launching and pricing cars. It wasn’t until eventually my (normally a lot less professional) male colleagues elevated the actual identical suggestions that the Main Business Officer would react. Never ever in my years in the car market had I skilled such blatant marginalization.”

It was not quickly distinct who serves as Rivian’s main commercial officer, who Schwab said she documented to and was fired by. The enterprise does not record these kinds of a posture on its website or in its IPO registration kind.

Schwab alleged that her boss explained the reasoning for her firing was a “much larger ‘reorganization.'” Schwab argues she was the only human being “reorganized” though.

“I pointed out that there was no coincidence in my firing and my boosting fears of bro culture and gender discrimination just two days previously,” she said. “The really person I had flagged as selling the discriminatory tradition was the human being who terminated me.”

CNBC reached out to Schwab, who did not instantly answer for remark.