EVs dominated Super Bowl ads, but only 9% of passenger car sales

Guests putting on encounter masks look at a China-produced Tesla Model Y activity utility car (SUV) at the electric powered motor vehicle maker’s showroom in Beijing, China January 5, 2021.

Tingshu Wang | Reuters

6 of the seven car or truck models that ran an advertisement through the Super Bowl showcased electrical autos, according to evaluation released Monday by the on the net vehicle purchasing marketplace Autos.com.

The start-up Polestar featured its Polestar 2, while GM’s company manufacturer advertised a number of EVs. Other brand names pushing electric autos included BMW, GM’s Chevy, Kia, Nissan and Toyota.

Individuals ad pounds are a indicator of wherever the auto market is heading, but do not reflect where by car or truck sales stand appropriate now: Only 9% of whole world-wide passenger car gross sales were being electrical automobiles, according to new research revealed Monday from marketplace exploration firm Canalys.

In 2021, 6.5 million EVs were offered around the world, according to Canalys. That contains completely electrical and plug-in hybrid passenger vehicles and represents 109% advancement above 2020.

By comparison, the complete international passenger vehicle market place grew 4% in 2021, Canalys reported.

That usually means the electrical vehicle market place is developing at far more than 25 instances the pace of the automobile sector over-all, but it is still only a little piece of the overall.

Of the 6.5 million EVs marketed in 2021, 3.2 million EVs had been marketed in 2021 to mainland China and 2.3 million EVs in Europe.

“In a lot of European countries EVs represented a lot more than a quarter of new automobiles sold,” said Ashwin Amberkar, analyst at Canalys, in the report. “But consumers have to be affected individual. A nine to 12 thirty day period wait around time for a new EV is not unconventional.”

The United States is a much scaled-down market place for EVs, in comparison. Only 535,000 cars, symbolizing about 4% of new cars offered in the United States, ended up electrical.

Tesla has a stronghold on EV product sales in the United States, with pretty much 60% of EV revenue in the US likely to Elon Musk’s motor vehicle company.

“The competition’s EV income are nowhere close to Tesla’s in the US considering the fact that Product 3 shipments ramped up in 2018,” Chris Jones, vice president and main analyst at Canalys, claimed in the report. “Tesla even outsells many premium motor vehicle makes in the all round sector.”

With its enormous footprint in EV sales in the United States, Tesla has a slight edge in excess of the relaxation of the EV sector globally: 14%  of world EV gross sales have been Tesla, followed by Volkswagen Group  with a 12% international EV market place share.