EV start-up Polestar takes shots at Tesla’s Elon Musk in Super Bowl ad

Electrical car or truck begin-up Polestar, which is anticipated to go general public this year, utilized its 1st-at any time Super Bowl ad to indirectly just take pictures at its opponents, including Tesla and Volkswagen.

The 30-2nd location, known as “No Compromises,” is basic and to the stage. It features photographs of the firm’s Polestar 2 electric powered automobile with the term “No,” followed by words and phrases directed at other conventional Super Bowl commercials and motor vehicle companies.

Terms subsequent “No” all through the ad vary from typical terms these types of as “epic voiceovers” and “filthy secrets and techniques” to “dieselgate” – referring to a former diesel emissions scandal with Volkswagen – and “conquering Mars” – a critique on Tesla and its CEO Elon Musk, who has options to land individuals on Mars by 2026.

The commercial ends at “No. 2” and then “Polestar 2,” the firm’s all-electric powered functionality auto.

“The Super Bowl is an legendary event and I am fired up to convey Polestar’s message to these a vast audience,” Polestar CEO Thomas Ingenlath said in a statement. “We are a young and ambitious brand name. We feel in ‘no compromises’, for our structure language, our sustainability initiatives, and the general performance of our autos, and we wished to share that philosophy with this advertisement. This is the excellent put to further more raise awareness of our brand name in the US, and beyond.”

Polestar is managed by Volvo Car or truck AB and its operator Zhejiang Geely Holding Team Co. In September, the corporation introduced a offer to go community in the course of the initially fifty percent of this yr by merging with a U.S.-listed blank-check out business backed by billionaire Alec Gores and financial investment financial institution Guggenheim Associates at an enterprise benefit of $20 billion.

Here’s the advertisement:

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