Domino’s Pizza pilots driverless delivery with Nuro in Houston

Domino’s Pizza’s latest deliverer isn’t really a person — it really is a self-driving car.

The cafe organization stated Monday that an autonomous car made by Nuro will start off delivering pizzas in Houston this week as aspect of a pilot program.

Consumers will have to spot a prepaid get on Domino’s site for shipping and delivery from the chain’s Woodland Heights spot. If their order falls in specified times and moments, they can pick out to have Nuro’s R2 robot fall off their pizza. The moment the robotic arrives, prospects will enter a exceptional PIN on its contact display screen to prompt the doors to open up so they can retrieve their pizza.

A Domino’s spokeswoman claimed the organization will not have an end day for the pilot application nonetheless.

The R2 robot is the very first wholly autonomous on-highway delivery automobile with no any occupants to get regulatory approval from the U.S. Section of Transportation. Nuro, which was launched by two former customers of Google’s self-driving car or truck staff, raised $500 million in its last funding spherical, which incorporated an expenditure from Chipotle Mexican Grill.

In excess of the past ten years, Domino’s has invested in technological know-how to make purchasing and acquiring a pizza speedier and a lot easier, supporting it entice prospects away from unbiased pizzerias and other chains, this kind of as Papa John’s. Driverless pizza delivery is a person place of latest target, though the company is nonetheless several years — or even many years — away from replacing its total fleet of motorists.

In 2019, the business announced its partnership with Nuro. Two years ahead of, it researched how consumers would react to pizza supply by an autonomous vehicle from Ford.

Domino’s shares have risen 13% in the past yr, offering it a industry benefit of $15.2 billion. The corporation has benefited from consumers’ motivation for supply in the course of the coronavirus pandemic, but analysts are concerned about pizza fatigue in the coming months.