Dodge CEO Tim Kuniskis speaks Aug. 13, 2021 during a media occasion. In the again, the Fratzog brand was used alongside Dodge’s latest emblem.
Michael Wayland / CNBC
DETROIT – Dodge will use a throwback emblem named the “Fratzog” for its impending electrified vehicles, CEO Tim Kuniskis explained to CNBC.
The Fratzog – a built up phrase by a designer – was in the beginning applied by Dodge from 1962 via 1976. It attributes a break up deltoid manufactured of three arrowhead shapes that kind a three-pointed star. The new variation is intended to be three-dimensional and include things like LED lightning.
“It damn close to appears to be like one thing that Doc Brown would have completed,” Kuniskis explained, referring to the fictional inventor from “Back again to the Long term” during a current drag racing occasion in suburban Detroit. “It seems extremely futuristic and electrified, and it is really our heritage, which is what we do.”
The Fratzog – a built up word by a designer – was originally applied by Dodge from 1962 via 1981.
The resurrected emblem was to start with shown previous thirty day period on a Dodge notion automobile that was previewed by its Stellantis mother or father corporation for the duration of an “EV Day” for buyers. Dodge also employed the symbol together with its current red-striped a single at the “Roadkill Evening powered by Dodge” drag racing celebration, which on a yearly basis appeals to tens of hundreds of men and women in Pontiac, Michigan.
Stellantis – the merged automaker among Fiat Chrysler and French automaker PSA Groupe – options to invest at minimum $35.5 billion (30 billion euros) in electric automobiles and supporting technologies through 2025.
Kuniskis claimed the Fratzog is not meant to be a subbrand of Dodge. It will be applied on electric vehicles as a way to different them from some others models, in accordance to Kuniskis. He declined to specify if the new symbol will be employed exclusively on all-electric automobiles or also involve hybrid and plug-in hybrid versions.
Dodge, which has positioned by itself as a muscle motor vehicle brand name, is predicted to better depth its electrification strategies in the fourth quarter forward of launching a plug-in hybrid product in 2022 and an all-electric muscle mass auto in 2024. The notion with the Fratzog symbol is predicted to be unveiled early upcoming 12 months, Kuniskis reported.
The symbol is a way to conveniently recognize the cars without altering their layout qualities, most likely meaning that the brand name will have new autos that provide fuel, electric or hybrid units to ability the automobiles. It really is equivalent to Dodge’s recent method of presenting diverse amounts of general performance – primarily V-6 and V-8 engines – in its lineup of autos, together with its effectively-regarded Hellcat emblem for a line of present-day 700-as well as horsepower styles.
“We you should not want them to seem radically distinct mainly because we want you all to be portion of the exact same detail,” Kuniskis stated referring to Dodge’s so-called “Brotherhood of Muscle” possession neighborhood. “So, we reported, ‘OK,’ if you have electrification in your automobile, we will not want you to be screaming, ‘I have electrification.”
A designer at Dodge’s then-mum or dad business Chrysler Corp. built up the phrase Fratzog for the brand, in accordance to a spokesman.
The Fratzog logo was applied all through a teaser video clip of an future electric powered Dodge idea car during Stellantis’ “EV Day” in July 2021.