Dodge ‘Never Lift’ plan promises ‘Chief Donut Maker,’ big news every quarter

Dodge has introduced sweeping options to whet the gearhead appetite in a system called, cheekily, “Hardly ever Elevate.” It guarantees a new solution or enthusiast-similar announcement each individual a few months or considerably less for the subsequent two many years, in addition a street map which is alternatively titled “24 Months of Muscle mass.”

Kicking it off are various courses, the most sizeable of which is the revival of Immediate Link. The line of manufacturing unit functionality pieces will be built out there at pick Dodge sellers named Electrical power Brokers. These will arrive with total OEM backing that will not void your guarantee if mounted by Ability Broker professionals.

The areas will consist of finish kits for the Challenger concentrating on motor, drivetrain and suspension, with a Stage II kit offering a 100-horsepower raise. Dodge says it is really also doing the job on a Phase III kit that will liberate even far more. All the kits are guaranteed to be 50-state emissions compliant. For professionals, Direct Connection will deliver bodies in white, crate motors and transmissions so customers can create their have Drag Pak Challengers.

Immediate Connection will also offer you shoppers a telephone hotline for specialized concerns, a throwback to the authentic Immediate Connection introduced in 1974. That presented very similar expert services, such as a manufacturing facility general performance elements catalog, enhance “recipes,” and a distribution community by way of Dodge dealers. This staying 2021, Immediate Link will also present some of these services on a internet site. The method will launch Dec. 15.

Soon after that, Dodge is in search of a Under no circumstances Raise brand name ambassador who will be supplied the title of Main Donut Maker. Very seriously. It really is a quite sweet deal (see what he did there? -Ed), as the title will come with a $150,000 wage, the use of a business Hellcat, and even a wardrobe. The statement did not officially say, but we are guessing social media savvy is a must. Extra data about this will be announced Jan. 22, 2022. 

In advance of these materialize, however, Dodge is launching however yet another plan named 25/8 (you know, one particular more each than 24/7) to give absent 25 autos. It’s not distinct yet what products and how the autos will be gifted, but Dodge only says it will enlist the enable of “25 superstars from the worlds of athletics, tunes and automotive” and Amazon. We are going to have a lot more particulars on this plan when it launches Nov. 12.

The subsequent two several years sound like happy time for Mopar-heads, but the octane will never flow endlessly. Two many years from now puts us just ahead of 2024, when Dodge’s all-electric muscle auto is scheduled to debut.