Derek Jeter promotes Jeep Grand Wagoneer SUV

Derek Jeter will star with his wife, manner design and tv host Hannah Jeter, in the Grand Wagoneer’s new “Eyes Broad Open” campaign as part of a long-phrase partnership.


DETROIT — New York Yankees legend Derek Jeter and his wife, Hannah Jeter, have agreed to a multiyear offer with Jeep to advertise the firm’s Grand Wagoneer SUV.

The Hall of Fame shortstop and Hannah Jeter, a model and tv host, will star in a new advertisement marketing campaign for the comprehensive-size luxury SUV. A 60-2nd ad that includes the car and couple was broadcast Friday night throughout game one particular of Big League Baseball’s Environment Sequence involving the Houston Astros and the Philadelphia Phillies.

Olivier Francois, main advertising officer of Stellantis, which owns Jeep, explained the Jeters ended up picked simply because of their family, increase to fame and relationship to Michigan. Derek Jeter grew up in the point out and it can be the place the significant SUV is currently being manufactured.

“We needed a identity that symbolizes American results,” Francois advised reporters during a media briefing. “They are just the embodiment of the American dream.”

Stellantis, which was shaped by the merger of Fiat Chrysler and France-dependent Groupe PSA in January 2021, declined to remark on the price of the partnership and ad campaign.

The Grand Wagoneer, which can major $110,000 when completely loaded, is a a few-row luxurious SUV. It is an significant merchandise as the quintessential American SUV brand name tries to go upmarket.

Francois, who is perfectly recognised for innovative adverts with famous people, compared the new marketing campaign to a 2011 Tremendous Bowl advertisement with Detroit rapper Eminem.

Significantly like the Eminem advert, the business with the Jeters cuts amongst scenic town sites, a vehicle and the stars, with a voiceover dramatically talking about rebirth, desires and success.

The campaign was filmed in New York Town, like Greenwich Village, as nicely as upstate New York. It was produced in partnership with Highdive agency in Chicago.