Chevy Cavalier trademark filing fuels speculation

Chevrolet designed the rumor mill spin a tiny speedier by trademarking the Cavalier nameplate in the United States. The product retired from the American industry after the 2005 design calendar year, and the trademark submitting suggests — but won’t ensure — that a return could be underneath consideration.

Identified by CarBuzz, the trademark was submitted in August 2022 and exclusively applies to “motor land motor vehicles, particularly, automobiles” — at least we know that a Cavalier-branded blimp isn’t really what Chevrolet has up its sleeve. This isn’t the first time we have noticed “Chevrolet Cavalier” seem in the trademark place of work. Parent business General Motors submitted related trademark apps in September 2015 and March 2019.

It is been practically 20 yrs given that Chevrolet previous sold the Cavalier in the United States the Cobalt replaced the ultimate-generation design, but the identify survives in Mexico on a marketplace-particular variation of the Monza (another nameplate that will very likely ring a bell) imported from China. With that in thoughts, the trademark filing is much from a promise that a new Cavalier is headed to Chevrolet showrooms throughout the United States.

Carmakers routinely trademark old nameplates to make certain they will not finish up in a competitor’s arms, even if they’re not planning on utilizing them. If every trademark filing spawned a new design, there would be one more EXT-badged Cadillac, a born-all over again Chevrolet Cheyenne, and an American-spec edition of the Volkswagen Amarok. On the other hand, trademark filings are occasionally correct: Acura trademarked the “Integra Kind S” nameplate in August 2021, although only for shirts and caps. We haven’t viewed the Type S nevertheless, but the Integra is again.

Time will explain to what Chevrolet has in store for the Cavalier nameplate the firm has not commented on the trademark submitting. What is actually approximately specific is that the design is not going to return as the low cost and cheerful econobox we knew from the early 1980s to the early 2000s. Chevrolet has made it crystal clear that it is really going away from sedans and coupes to concentrate on extra worthwhile and greater-providing crossovers and pickups.