Chevrolet reboots, updates ‘The Sopranos’ intro for Super Bowl ad

Chevrolet rebooted and updated the introduction sequence of the HBO exhibit “The Sopranos” for a shock Tremendous Bowl advertisement for its new electric powered Silverado pickup truck.


Chevrolet rebooted and up-to-date the introduction sequence of the HBO display “The Sopranos” for a shock Tremendous Bowl advert for its new electric powered Silverado pickup truck.

The 60-second ad, termed “New Generation,” aired through the very first quarter of the video game without having the Standard Motors brand name releasing any previews or teasers forward of time, a apply that has develop into typical place for Tremendous Bowl advertisers.

The industrial involves several of the similar photographs as the primary introduction, but alternatively of Tony Soprano, played by James Gandolfini, driving a 1999 Chevrolet Suburban SUV, it truly is the mob boss’ daughter, Meadow, performed by Jamie Lynn Siegler, in a 2024 Chevrolet Silverado EV.

“It’s a distinct way of showcasing ‘The Sopranos’ and showcasing Chevrolet, and it felt like the great detail to do,” Steve Majoros, vice president of Chevrolet promoting, told CNBC. “When you have a truck this crucial to our organization, you can find genuinely no other reasonable platform to do this.”

The place functions the original concept track of the present, “Woke Up This Early morning” by British band Alabama 3. It ends with the reunion of Meadow with her brother, A.J., performed by Robert Iler, and actor John Cusack, who does voiceovers for Chevrolet, stating: “The very first-at any time, all-electric Chevy Silverado. A total new truck for a entire new technology.”

The advert was directed by David Chase, creator and director of the display, with aid of Phil Abraham, director of images for “The Sopranos” original title sequence. The hit show aired on HBO from 1999 to 2007.

Majoros said the organization failed to want to tease the advert due to the fact the team “appreciated the idea of a major statement that can appear out of nowhere.”

The very last time Chevrolet experienced an advertisement presence at the Tremendous Bowl was in 2015. It was yet another surprise professional that made it seem a Tv set blackout had transpired just just before the match was about to get started. The spot touted the company’s Chevrolet Colorado pickup that highlighted built in 4G LTE to aid in looking at the video game in the occasion of a genuine electricity outage.

“The Sopranos” reboot is the next Super Bowl advert for GM this calendar year. The organization earlier this week launched a 60-2nd advertisement forward of the activity starring actor and comedian Mike Myers reclaiming his purpose as Dr. Evil from the “Austin Powers” spy comedy trilogy.