BMW i Vision Dee Debuts With Giant Head-Up Display, Minimalist Design

The thriller encompassing “Dee” has lastly been uncovered as BMW has launched the Digital Emotional Experience in Las Vegas at the 2023 CES. It takes the “fewer is far more” method in terms of style and design and serves as a preview of future-gen electric vehicles owing in 2025. A window into the Neue Klasse system, the strategy portrays a midsize sedan that includes a “pared-down design language” we’ll likely see a few yrs from now on an i3 saloon.

The three-box sedan adopts a contemporary and futuristic choose on regular cues like the kidney grille, twin headlights, and Hofmeister kink. The front-conclusion styling is reminiscent of the i Vision Circular, a thought unveiled in September 2021 and pictured along with the i Eyesight Dee in one particular of the adjacent push pictures. Quick overhangs spotlight the packaging positive aspects of a committed electric car platform, maximizing the wheelbase for a much more spacious cabin.

103 Pics

The conceptual EV has a cleanse aspect profile with no door handles or mirror caps along with minimalist wheels painted in yellow to go along with the entire body accents. The back of the i Vision Dee is also very peculiar as the standard taillights are mounted up high whilst the bumper usually takes up a good chunk of the rear. Even the BMW roundels have been simplified as they are absolutely nothing additional than white stickers.

According to the Munich-based marque, the headlights and grille mix to create a “phygital icon” by combining actual physical with electronic on a uniform surface that can alter its look courtesy of E Ink tech. To show that it has a human facet, Dee can specific moods and facial expressions and even discuss to folks. As aspect of the welcome circumstance, an picture of the driver’s avatar can be projected onto the facet windows.

Stepping inside of, standard buttons and switches have been removed and there is no indicator of the iDrive controller either. In its place, there is a strangely named BMW Blended Reality Slider with touch-sensitive sensors on the instrument panel. These management the significant head-up show that spans the total width of the windscreen. Five selectable modes permit the driver to pick out how significantly material they want on the HUD.

The steering wheel is just as unconventional as the relaxation of the auto. It has a vertical spoke and touchpoints (yet again, BMW phone calls them “phygital”) to regulate the content material projected on to the windscreen by the extensive HUD. Individuals home windows we mentioned before are dimmable to “steadily fade out actuality” and make the concept’s interior feel extra immersive.

BMW states the sophisticated head-up display will be executed on a production design in 2025 with the 1st EV based on the Neue Klasse architecture. As a refresher, the Bavarians will inaugurate NE with two products in the midsize segment, so assume a 3 Series Sedan and an iX3. They’ll boast newly designed spherical battery cells with 20 p.c increased strength density, 30 percent improved assortment, and 30 % quicker charging.

Extra facts about the i Vision Dee will be introduced afterwards this yr when BMW will ideally deliver some true technological specs. In the meantime, we do know the M division is now doing work on a high-efficiency EV with quad motors, and the Neue Klasse architecture is remaining engineered to (finally) accommodate strong-condition batteries.

The 1st NE-centered cars and trucks will be created at the new Debrecent plant in Hungary from 2025, with Munich to adhere to a yr afterwards. By the stop of the 10 years, the manufacturing facility in Spartanburg, South Carolina will assemble at minimum six electric powered SUVs on the new underpinnings.

BMW’s head of Productive Dynamics, Thomas Albrecht, said previous year EVs will not likely go farther than 1,000 kilometers (621 miles) considering the fact that that would be overkill. Main Engineering Officer Frank Weber has promised proprietors will gain 30 miles (48 kilometers) of array for each minute spent recharging the battery pack. The latter will be about 20 % lighter than the existing crop of prismatic cells and BMW is anticipating to halve battery-related production costs and slash CO2 emissions by 60 % throughout the manufacturing approach.