‘Austin Powers’ villains fight climate change

GM’s 60-2nd Tremendous Bowl ad stars actor and comedian Mike Myers reclaiming his function as Dr. Evil from the spy comedy trilogy “Austin Powers” that debuted from 1997 to 2002. It also features Dr. Evil’s sidekicks performed by Rob Lowe, Seth Green and Mindy Sterling.


DETROIT – Standard Motors is using the wave of nostalgic Hollywood reboots for its Super Bowl 56 industrial with the resurrection of villains from the “Austin Powers” film franchise to promote its new electric autos.

The 60-2nd place stars actor and comedian Mike Myers, reclaiming his job as Dr. Evil from the spy comedy trilogy that ran from 1997 to 2002. It also features Dr. Evil’s sidekicks, Rob Lowe, Seth Green and Mindy Sterling.

The advertisement begins with the villains getting more than GM’s headquarters in Detroit. Dr. Evil then programs to topple the globe, but the henchmen encourage him to alternatively to start with combat local weather adjust — “arguably the No. 1 threat to the globe now,” Green’s character claims. The advert also capabilities jokes and themes from the movie franchise.

The “Austin Powers” nostalgia is the automaker’s direct in to a presentation of its new Ultium electric powered automobile system, quite a few new EVs and autonomous strategy cars, such as a simulated flying motor vehicle.

The advertisement is aspect of the automaker’s “Everyone In” advertising and marketing campaign, which it announced just more than a 12 months ago to promote these vehicle classes, which includes 30 new EVs globally by 2025.

“We still need to have to proceed do the job on that thought of normalizing EVs and help People across the place in fact see by themselves in one,” GM Chief Advertising and marketing Officer Deborah Wahl stated in the course of a media briefing. “This is truly a core element of our entire small business tactic at Basic Motors. We’ll have an EV for just about every price tag position and lifestyle.”

GM’s “All people In” campaign manufactured its Super Bowl debut final yr, with an ad featuring actor and comic Will Ferrell waging a battle versus Norway about EVs.

The new advert marks the next consecutive year GM is rebooting a motion picture for a Tremendous Bowl advertisement. In 2021, the automaker resurrected the 1990 film “Edward Scissorhands” as a foundation to endorse its luxury Cadillac brand.

Wahl declined to remark on how considerably GM put in to create and air the “Austin Powers” advert. A 30-next place in the Tremendous Bowl costs advertisers around $6.5 million, with a number of places advertising for $7 million, in accordance to market journal AdAge.

Underneath is a 90-2nd model of GM’s new ad, which the company introduced Thursday ahead of Sunday’s match. It was made by the Detroit-based mostly business office of McCann Worldgroup.