Acura states that customers putting reservations for the 2023 Integra are overwhelmingly picking the handbook transmission over the conventional CVT, with a take charge at this time hovering previously mentioned 70%. Even though this unquestionably bodes effectively for the early product blend, it remains to be witnessed just how well the 6MT Integra will provide around the class of its projected lifespan.
Fun Truth: 2023 Integra reservations are trending more than 70% 6MT! For historical context, the MT was about 50% of revenue (‘86-‘01). pic.twitter.com/G1tSVJuxQ3
— Andrew Quillin (@andrewquillin) March 17, 2022
If we have observed everything about enthusiast cars and manual get charges over the yrs, it really is that early numbers are not typically indicative of the prolonged-term development. Even Acura’s very own parent company seasoned this just lately when it observed handbook share of the present-day Accord plummet right after spiking when it debuted. The much more fanatic-focused Integra ought to be in a position to hold on to its adhere-shift potential buyers for extended, but we’re skeptical that its extended-expression share will solution the 50% it appreciated in preceding generations.
That said, guide customers are out there. Just search no further more than Subaru, which certainly shames each other mainstream automaker. Yes, Subaru — the organization that resolved to saddle the top rated-trim WRX with a CVT, of all things — consistently sees handbook consider premiums of 75% (or extra) for the BRZ and 90% for its WRX line. Rest in peace, STI.
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